Here are 17 different ways that you can fix a broken sales funnel:
#1. Send more emails.
I see a lot of marketers. They have a great list. They have good products and they don’t email every single day. If that’s you, then you’re missing out on tons of sales. If you email more, you’re not going to get more unsubscribes or less engagement. In fact you’ll get more engagement from your list when you send an email every single day. So start sending email every single day, seven days a week. That’s the easiest way that you can make more sales.
#2. Improve your emails.
For years I’ve been working on squeezing more sales out of an email list. In fact, I wrote a book about it called The Ultimate Sales Email. My book talks about some of the stuff that I’ve learned on how to write high converting sales emails.
Here are a few ways to squeeze more sales out of your list.
- Do split testing. You can do split test your emails in HubSpot, Infusionsoft, or whatever email software you use. Do a split test every time you send an email and the results will improve on a cumulative basis. Over time just by doing split testing every single day, you can figure out which emails are working the best and dramatically boost the conversion of your emails.
- Write better emails. Get a copy of my book and learn how to write more effective emails that bring in sales.
#3. Do Retargeting with Adroll.
It’s super cheap because Adroll is selling you super target traffic at a super cheap, wholesale price. Many marketers get new customers at a low acquisition cost. In addition, you should do retargeting on Facebook. But, Adroll is much more effective on a cost basis.
#4. Improve your Facebook Ads.
The images and copy in your ads can make a huge difference. I’ve created Facebook Ads that brought in customers at half the cost other ads did. It makes a huge difference.
#5. Improve your sales funnel.
One of the things that makes a big difference is making a sales funnel congruent from beginning to end. You can make small improvements to each step of the sales funnel and dramatically boost results across the entire funnel.
#6. Clone your funnels for different traffic sources.
Every single ad platform is different – whether you use Instagram, Facebook, Youtube, PPC, or something else. The way that Facebook displays your ads is different from the way that Instagram shows your ads. In addition, Instagram is mostly Mobile Users, while Facebook will have more Desktop users.
You may find that building specific ads for Instagram will bring in more customers there. Then, build a specific campaign for Facebook, Youtube, etc.
#7. Switch up your offers to combat ad fatigue.
I run an email list and the more often I switch up the emails, the more sales come out. It’s the same thing with Facebook ads. They get fatigued. So you gotta turn ’em off and you turn back on and you have to reduce the spending on those ads until, you know, maybe a month or two down the road, people forget about them.
Then, you turn them back on with the spending a little bit less, and you’ll should be able to get good results. In the meantime, you’ve built some new ads and you’re scaling those up.
Marketing is a never ending game of creating new hooks, new offers, and new ideas to get people interested in whatever it is you’re selling.
#8. Create new front end hooks.
If you have a working sales funnel that’s starting to slow down, you can breathe new life into it by creating new front end hooks. So, let’s say that you have a high converting webinar, trip wire, or other sales funnel that works. You can get a lot more people into that sales funnel by creating new emails, new Facebook ads, etcetera.
I recently created a Facebook ad that looks like it will bring over half a million dollars in sales – over time. That ad promotes and existing funnel that already works. This ad has already gotten over a million views and brought in a substantial number of sales.
#9. Test new traffic sources.
There’s more to life than just Facebook and Instagram. There are tons of other traffic sources.
Here are some other traffic sources:
- Google display network.
- Google Pay-Per-Click.
- Twitter Ads. I don’t know much about Twitter. I don’t even use Twitter. But, you can run ads there.
- Taboola and Outbrain. These are the ads you see at the bottom of all the news sites with the “One Simple Trick” Offers. If you’re selling something with broad appeal, then test them out.
- Direct Mail. I’ve done a lot of stuff with direct mail and made a lot of sales that way. It can work in the right industry if that’s one of the ways that you can contact people.
- Telemarketing. This is a good option if you’re selling Business to Business.
This will help diversify your business. If you get stuck with just one traffic source, and something changes, then you’re screwed. If your ad account gets shut down and you can’t get a new ad account, then you’re not in a very good position. However, if you diversify and you get new traffic sources, then you’ll be in a much better place.
#10. Create new backend hooks.
Here’s what I mean by that. Let’s say you’ve got your creative in the front: Emails, Facebook Ads, Instagram Ads, etcetera. Those are your front end hooks.
The back end hooks are your webinars, trip wires, and other hooks that lead to a sale. I put together a list of 16 different ways you can create new backend hooks. I’ll talk more about it in another video.
One really simple back end hook that every marketer should create is a challenge offer. Challenge offers are huge. If you look at Russell Brunson, his number one back end hook is the One Funnel Away challenge. 42% of his ads promote that back end hook.
#11. Improve the conversion on the back end of your sales funnel.
Whether you use a webinar, salespeople, sales video, sales page, or something else, you should make this part as effective as possible.
Here are a few ways you can improve the back end of your sales funnel:
- Add data to your presentation. Data on why your claims are true, why the person should sign up, etc.
- Add testimonials, case studies, and customer stories.
- Add what I call the “Dopamine” Effect – where you get people to feel good. You get them to think about their goals. You get to them to think about a bright future. They get dopamine, they associate you with positive stuff and they buy more of your product.
#12. Test new ways to sell people on the back end.
For example, I recently saw a marketer who mostly focused on selling with webinars into a full price version of their product. They tested offering a free sample of their product and then following up with those people with an email drip campaign. As a result, they were able to acquire more customers at a lower cost.
There are so many ways to switch up how you sell people. So, don’t get stuck with only one way to sell people.
#13. Hire salespeople.
I’ve worked at a company that made millions of dollars in sales with no salespeople. On the other hand, I also know people who have made millions of dollars in sales with salespeople only – with no marketing.
When you combine the two, you get more sales. A salesperson has a huge advantage over a copywriter because they can customize their sales pitch to the customers desires and needs.
They can bond with them, build rapport, make them feel comfortable, and find out exactly what the customer wants and needs. Marketing can’t do that. When I do copywriting and create a marketing piece, there is no way I can customize it to every single person.
But, what if you can’t afford to hire an expensive salesperson. I’ve seen people hire salespeople overseas in the Philippines. It’s much more affordable. So, if you’re tight on cash, then hire your first salesperson there. They start making sales, you start making money. Then, you can hire more.
Maybe you hire more people in the Philippines. Or, you take that profit and hire top-notch salespeople in the US. But, either way you’re growing your business.
#14. Implement a lead follow up strategy.
This is where so many marketers fail. They’re so focused on new sales, new ads, or new leads, that they fail to follow up the leads that didn’t buy. They invested the time to watch a webinar, to buy your tripwire, or read your sales copy! So, they’re still a great lead for you.
Most successful businesses have a ton of leads go through their business. They have people get on webinars. They have people watch a sales video or read a sales letter, and then they just disappear. They never follow up. The first – and easiest thing you should do – is to add all your leads to your email list.
Here are some of the different ways you can follow up on your leads:
- Hire a salesperson and have them call and email them.
- Send emails after the lead misses a webinar or leaves a sales page and give them a good reason to go back to it.
- Mail them a sales letter – if you have their address.
- Retarget them.
- Offer them a trial of your product or service.
#15. Increase your Average Customer Value (ACV) by selling your customers more of your product.
Here’s an example. I’ll talk about the survival niche cause it’s the first one I thought of.
Let’s say that you sell someone a bunch of survival food to put up in their attic for emergencies. Now, sell them more food. Sell them a water filter. Sell them a report or White Paper. Sell them a membership. Just about every single business can sell people more of their product to their customers.
#16. Increase your Average Customer Value (ACV) by selling your customers more expensive products.
This is the old 80/20 rule. 20% of your list can afford a more expensive version of your product. They can afford to spend 2-3X more money for a higher quality version of your product.
Sometimes, they can spend 10X more money. If you’re in the survival niche, then sell them an underground bunker. Or, maybe you could sell them survival bunkers for their backyard that’s made out of one of those big metal storage containers. (As you can see, I don’t know anything about the survival niche.)
Once you start getting more money out of your sales funnel, you’re going to be able to invest more money in Facebook ads. You’ll have more money for advertising so you can grow your business, and dominate your niche.
#17. Increase your Average Customer Value (ACV) by selling other people’s products.
Let’s continue with the survival niche. You’d love to sell survival bunkers, but you’re not in that business. You could promote other people’s survival bunkers on an affiliate basis, and get a percentage of the sale.
The commission on a $500,000 bunker will dramatically boost profits compared to a $29 survival product. Most businesses are willing to pay money for you to sell their products. So, this is a great way to bring in additional revenue and shore up your sales funnel.
Ok, these are my ideas as of today. I’m sure there are more marketing and sales strategies that can be used to fix a broken sales funnel. If you have an idea, then post it in the comments below and I might add it to this list.
Do you want my help implementing some of these strategies to fix your sales funnel? I may be available to help you with Email Copywriting, Facebook Ads, creating new front end hooks, creating new back end hooks, or improving other parts of your sales funnel.
I may be available on a freelance basis to help you. Just contact me for more information. Thanks for reading.
Ben Curry – Marketing Expert