I used this Framework to create a winning Facebook Ad.
It crushed the previous ads. Here are the details:
- It’s brought in six figures in sales in less than 60 days.
- The CPA (Cost Per Acquisition) is about ⅔ the average CPA for that Ad Campaign/Offer.
- It’s been viewed almost 4 million times in a market with about a million people – some of who are not on Facebook.
- This ad is on track to bring in over a million dollars in sales. It will take a few years, but it will hit that number in time.
The ad is still crushing it, but costs are starting to go up, and it will wear out soon. We are working to scale it further with new images, headlines, and ad text. But, soon it will have to be turned off for 30-60 days until the audience forgets about it.
Then, it will probably be brought back for 30-45 days until it wears out again. This cycle will repeat for years. I’ve seen some of the tested and proven ads bring in customers for over 5 years and they still work today!
The 5-Step Framework for Creating A Winning Facebook Ad:
Step #1. Find one powerful big idea.
This big idea puts the entire idea of your ad into something simple. In its most basic form, the big idea can be something like “You can be successful at __. Go here to discover how to do it.”
To make this easier, here are a bunch of “Big Ideas” you can use to create your ad: 11 Proven Facebook Ad Frameworks.
Now, because most people are skeptical and many people have been burned by products that didn’t work, you can’t simply say that and expect your ad to work. So, you have to move things to the next level.
Here’s an example of a big idea. An Outrageous Success Story. I happened to use this big idea for the six-figure ad I created. Now, I can’t tell you about that ad, but I can tell you about some other examples of the Outrageous Success Story Big Idea.
A really good example that comes to mind is the one legged golfer Ad by John Carlton. It was a very effective ad for the golf niche – where they talked about a One Legged Golfer who had discovered the secret to kicking butt at golf.
Here’s why this kind of ad works. A normal (two legged) golfer sees the ad and thinks, “If this guy was able to have success at golf – thanks to this secret – when I get it, I’m going to kill it at Golf.” So, they read the ad, enter the sales funnel, and if you have a good product, they become a customer.
Step #2. Find that one picture that sums up exactly what you’re saying.
Go on Pixabay, Shutterstock, and other websites, and look for that perfect picture. If you’re running a one-legged golfer ad, then look for a one legged golfer. If you can’t find the right image, then grab your phone or camera, and go take the picture yourself.
Don’t settle for a mediocre picture. If you’re running a one-legged golfer ad, then don’t use a golfer with a prosthetic leg. Find a legit one legged golfer and get a picture of them making their golf swing.
You can also get a bunch of other pictures of them doing their thing with just one leg: walking, hopping, riding the golf cart, pulling their golf clubs around, posing, etc. You never know which image is going to work the best, so test out a bunch of them! (This is one of the reasons I love dynamic ads.)
Step #3. Write the Ad Copy.
Here’s why I wait to write the ad copy AFTER I find the image. It’s because if I can pull up the image in one screen and look at it before I start typing the ad copy. This helps make everything more congruent and let’s me understand the prospect’s exact mindset before they start reading the copy.
This makes the copy more congruent with the image, so it all makes sense and flows smoothly.
Here’s how I like to write my ad copy:
- Two versions of the ad text.
- Three to Five Headlines.
Step #4. Get everything ready to run the ad.
- Get more images. I like to have 3-5 images for each ad.
- Run all of your text thru the Hemingway App so it’s short and punchy.
- Add Emojis in the beginning of the text. I like to add 1 emoji at the very beginning of the text.
- Run it thru Grammarly to make sure the grammar and spelling don’t have any major mistakes. I don’t care much about Grammar Nazis, but some businesses really worry about their image and being “good” corporate citizens. And, it doesn’t hurt to run your stuff thru Grammarly and catch any big mistakes.
Step #5. Run the ad.
This is the Media Buying Part of the equation. You gotta hand it over to your media buyer or run it yourself. But, either way you got to get it out there in the marketplace and see if it takes off or not.
The #1 Secret to creating winning Facebook Ads every time.
What’s the one secret that will enable you to crush your competition on Facebook? Don’t just launch one ad at a time. Instead, launch 5-10 new ads and test them all out at the same time. (You can test them each for a few days with a $50-100 budget.)
Don’t let the creative juices stop. The hardest thing about creating ads is sitting down and coming up with new ideas. But, once the juices start flowing, you’ll have more ideas than you can handle. So, tap into that creative energy and crank out 5-10 ads instead of just 1. Then launch those and scale the 1-2 that convert the best.
When an ad gets traction (not every ad does), then scale it as much as possible.
Some ads work and some don’t. That’s why I recommend launching 5-10 ads instead of just 1. Once you get an ad that works, you want to scale it as much as possible.
Here’s how to scale an ad:
- Get more images. This is the most important part for scaling. You can find more on Stock Photo Sites, create them yourself, or hire someone to create them for you. Grab your camera and take pictures. Hire a photographer and tell them to go find them. Photographers and models are cheap and they can get you a lot of pictures.
- Write more headlines.
- Write more versions of the ad text.
- Create new, slightly different variations of ads with a similar big idea. If you discover that the one legged golfer ad worlds, then maybe talk about a 98 year old golfer that shames his grandson: “Discover The Secret A 98-year-old Golfer Uses To Spank His Grandson At Golf.”
Actually, here’s an even better Golf Headline: “Discover The Secret A 98-year-old Golfer Uses To Spank His 37-Year-Old Grandson At Golf.” I don’t know what the typical “peak” age is for a golfer. But, if I found a 98-year-old golfer, I’d use the age of whatever grandson is closest to the “peak” age.
OK, that’s the end of this blog post. If you don’t have enough time to create winning Facebook Ad yourself, then I may be able to help you on a freelance basis. Just contact me for more information. Thanks for reading.
I create high-converting Facebook Ads.