It’s Sunday Morning. I’m sitting in this Co-Working Space in Chiang Mai, Thailand. And even though this place is amazing, I freaking hate it here. Anyways, I heard a crazy marketing story that I have to tell you about.
I know a lot of people hate on Tai Lopez. But, whether you love him or hate him, at least we can learn from him.
He did a Podcast Interview with Graham Stephan. On the podcast, he said he grossed about $100 Million from the offer he originally launched with the “Here in my Garage” video.
That “Organic Ad” Video has gotten 71 Million views in the last 7 years. Maybe more. I don’t know if that video is the original ad or a separate upload.
Here’s why I say it’s a “Organic” Ad:
- It was intentionally designed to look like organic content.
- It was shot with an Iphone.
- The lighting wasn’t that good. Most “Professional” Video people probably hate it.
- The Hook doesn’t feel like an ad. He starts out the video saying: “Here in my garage. Just bought this uh new lamborghini here. It’s fun to drive up here in the Hollywood Hills.” When was the last time you heard an ad that started like that!?
- He says ‘uh” in the video. That would drive the Toastmasters Level Professional Speakers Nuts. “You can’t say “uh” or “umm” in your ads. That’s bad public speaking,” they’d say.
His first ad promoting this product flopped. He created a “professional” ad, spent $20,000 promoting it, and only made $1,000 in sales. That’s a horrible ROAS – unless you make it up on the backend!
Then, he launched the “Here in my Garage” Ad, spent about $50,000 on it in one day, and made $130,000 back in direct sales. That’s a much better ROAS!
In the Podcast with Graham Stephan, Tai estimated that he made about $100 Million in sales from the 67 Steps Offer that video promotes. I’m sure he created and tested other ads. But, that one ad was probably the “bread and butter” of the campaign.
Could he be stretching the truth? Yes. But, either way, that ad was definitely a home run. I know I saw it a dozen or so times when I was watching videos on Youtube. So, clearly it was a winner. So…
What can we learn from this “$100 Million” Ad?
Try an “Organic”Ad yourself:
- Don’t have the main visual hook look like an ad.
- Use your phone to shoot the video.
- Let the lighting look a little lousy – if needed.
- If you’re creating an image ad, then use an image that doesn’t look like an ad.
- Turn down the excitement and hype in your video or ad copy. I’ve found this works best for my ads. I track all of my best converting ads. And none of the top 5, “Best Ever” ads used “hypey” copy.
I’ve created dozens of high-converting “Control” ads using these principles. Make sense?
Would you like to discover the best way to scale up your ads – without having to do anything yourself? Then, go here to schedule a Scaling Consultation.
Thanks for reading.