Want more sales?
You need to stack your hooks. Because every time you create a new hook, you increase your odds of catching another customer.
Commercial Fishermen know that the more hooks they put in the water, the more fish they’ll catch.
Here are my 11 most effective Facebook ad hooks.
I’m sure they can be used for other advertising mediums. In fact, I know they can, because I’ve used all of these hooks in email marketing. That’s a completely different medium, but they worked there.
#1. The Ultimate Success Story Ad Hook.
In the ad, I get the prospect’s attention by telling a story about someone who got the ultimate dream result the prospect wants. I give them some data or details to back up my claims and prove that this result is possible.
Then, I close out the ad by making my offer and asking for the click. Surprisingly, all of this can be done in as little as 50 words.
For the ad, I tell the story of a testimonial or someone I know of who uses the product or service that I’m trying to sell.
So far, my best ad using this hook has brought in over $2 Million in sales.
#2. The Disadvantaged Person Success Story Ad Hook.
In this ad, we tell the prospect about a disadvantaged person who got a great result that the prospect wants. The prospect sees that and thinks “If they got that result, then I can do the same thing.” And they want to know more.
After that, I give them some data or details to back up my claims and prove that this result is possible. Then, I close out the ad by making my offer and asking for the click.
It works. So far, my best ad using this hook has brought in over $600,000 in sales.
#3. The New Opportunity Ad Hook.
In this ad, I’m introducing a New Opportunity to the prospect that they’ve probably never heard about before. I tell them about the New Opportunity, give them some data to show them why it’s awesome, make my offer, and then ask them to click to find out more about it.
This ad will work well for buyers at all stages in the buying journey. But, it works best for new prospects. What’s interesting is that almost anything can be positioned as a New Opportunity.
Or, if the product or service you’re promoting is innovative, then you can position the unique way you solve your customer’s p[roblems as a New Opportunity.
It works. So far, my best ad using this hook has brought in over $600,000 in sales.
#4. The Painful Story Ad Hook.
In the ad, I tell a painful story, bring the reader to the “depths of despair,” offer the next step as the solution, and ask for the click.
These ads work because most of your prospects all experience similar stories of woe. So, when you talk about something they’ve all experienced, you’ll hit a nerve and get results.
For the stories, you can tell personal stories or stories that your customers or prospects have told you.
So far, my best ad using this hook has brought in over $400,000 in sales.
#5. The “Easy” Ad Hook.
Most people want an easier way to reach their goals. So, these ads work. And, they’re relatively simple to create. In the ad, I promise to show the reader an easier way to reach their goal. Then, I make my offer, show why it’s easier, and ask for the click.
So far, my best ad using this hook has brought in over $300,000 in sales.
#6. The Transformation Ad Hook.
In the ad, I tell a Before & After Transformation Story, and then tell the reader that they may get a similar transformation when they click my ad. I end the ad by making my offer and asking for the click.
It works. So far, my best ad using this hook has brought in over $350,000 in sales.
#7. The Mechanism Ad Hook.
In the ad, I talk about the Mechanism that will solve the reader’s problem. This works better with Jaded Prospects because you’re showing them that you actually have something different that can help them.
Sometimes I reveal the mechanism and sometimes I hide it. It just depends on the situation.
So far, my best ad using this hook has brought in over $200,000 in sales.
#8. The Story Ad Hook.
In the ad, I tell a story to hook the reader, promise a solution to the reader’s problems, and then ask them to click the ad to solve it.
Usually, this is a Human Interest Story that talks about someone who used my product, their struggles, and how my product or service helped them overcome them.
So far, my best ad using this hook has brought in only about $80,000 in sales. That’s because the best story ads are Success Stories or Painful Story Ads.
#9. The “Fast” Ad Hook.
Most people want to reach their goals fast! And, you can also see this whole “Fast” idea at work with all of the Challenge Offers that people are using.
That’s like a “Fast” Offer on steroids. It’s the promise of swift results, combined with accountability, and a structured, easy-to-follow plan to reach your goals.
But, you can still use a Fast Ad – even if you don’t have a challenge offer. Here’s how they work. Start out the ad telling the reader about a fast way to reach their goals. Then, make your offer and ask for the click.
It works. This is one of the best-converting ads out of the ten I created for one of the biggest marketers in the world. I created ten ads for their best-converting sales funnel and six of them are still running today.
#10. The Common Enemy Ad Hook.
In the ad, I talk about a common enemy to get the prospect’s attention. There is usually some “boogeyman” that they hate. Oftentimes, it’s a new technology or company that is taking over the market. Think Uber and the Taxi Industry.
In this ad, I talk about the Common Enemy, point out their biggest problem, and then tell them that I’ve discovered a way to beat the Common Enemy. And, that way is whatever I’m offering in the ad. I end the ad by making my offer and asking for the click.
#11. The “Free” Ad Hook.
In the ad, I get the prospect’s attention by offering something free. Then, I tell them a little bit about it to whet their appetite. After that, I ask them to click to claim the free offer. This works great for Lead Magnets, Trip Wires (Free + Shipping), and Webinars.
The one downside of this ad is that it doesn’t scale that well. So far, my best ad using this hook has brought in only about $80,000 in sales.
These are my most common ad hooks. I’m sure there are more that I’m missing or that other people have used successfully. But, I’ve created dozens of winning ads and all of them fell into one of those categories.
In Summary.
You never know for sure what’s going to work. The most important thing you can do is try a lot of different hooks and test.
If you need help scaling up your ads, then contact me. I may have time available in my schedule to create custom ads for you.
Sincerely,
Ben Curry
The Million Dollar Ad Guy
About the Author
Ben Curry specializes in helping marketers get more sales from their Facebook™ and Instagram™ Ads WITHOUT increasing costs.
He has created many high-converting Facebook™ Ads that brought in six figures in revenue. A few have brought in over a million dollars in sales each. Many are still running today.
In addition, he has personally managed over $2 Million in ad spend on Facebook. His ad management strategies have generated more sales – while lowering Customer Acquisition Costs – at the same time.
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