You may not know this. But…
Most people are making a life change when they buy an Info Product or “Make More Money” Offer.
For example, if you’re an aspiring info marketer, and you want to plunk down $97 for One Funnel Away, then you’re making a change.
You’re giving up on your current vehicle for building wealth, whether that’s your job, investing in the stock market, real estate investing, E-Commerce, Bitcoin, etc.
And even if you’re not “giving up”, you’re making that other vehicle a lower priority than the new vehicle you’re buying into. And…
The key to getting people to make life changes is powerful emotional experiences.
For example, have you ever done a firewalk at a Tony Robbins Event Remember that crazy emotional state you were in? Remember how open you were to new ideas?
Like seriously, what normal person does firewalking? Well, I did back in 2003. It was great. I went to “Date with Destiny”, we all got amped up, and did the firewalk. And I didn’t get burned.
But, I’ll bet if I laid out a firewalking thing in the middle of a mall, very few people would volunteer to walk over the coals. And, you’d have a bunch of critics arguing with you. Even worse, someone would probably call the police to shut you down.
However, when we go to Tony Robbins, almost everyone does the firewalk. Why? Because it’s a powerful emotional experience. Plus, you got social proof involved, and a whole bunch of other things. Anyways, I’m sure you get my point. So…
Here’s how I use this to make more sales.
- I make my ads as emotional as possible.
- I tell stories of loss and redemption.
- I help people visualize their dreams.
- I add in social proof whenever possible.
And it works. I’ve doubled or tripled sales for an offer with better ads, emails, and stories.
You can do the same thing yourself:
- Tell your stories and make them as dramatic and emotional as possible. If you want some great story ideas, then check out the book The Seven Basic Plots. The Wikipedia page for it is good enough to get started.
- Make sure you tell how the important parts of the story made you feel. If you felt helpless, then tell the reader. And then tell them how you overcame your helplessness.
Here’s how this secret gives me an advantage in all my marketing.
I use strong emotions to suck more people into my stories, connect with them, put them in an emotional state where they’re ready to make a change, and then push them into the sales funnel.
And my clients make a lot more sales as a result. What’s interesting is that…
My genes and upbringing give me a big advantage with this:
- I inherited strong emotions from my parents.
- Being raised with nine other siblings forced me to experience a lot of crazy emotions as a kid.
And, even though I’m somewhat stoic today, I know how to tap into all those crazy emotions.
Let’s look at a story from when I was a kid and all of the powerful emotions in it.
So, one day our family had a picnic at a park with a bunch of other families. And one of my brothers got bullied by two older kids.
They grabbed him and started swinging him on a bridge over a creek. One kid grabbed his arms, the other kid grabbed his feet, and they started swinging him back and forth, about 10 feet above the water below.
The bullies had a good time scaring the bejesus out of my brother. Finally, when they were done, they just dropped him on his back on the bridge, with a thunk. My brother got up and was super angry. But, being the little kid, there wasn’t much he could do.
Finally, one of the bullies made a careless error and started walking along the side of the bridge. My brother saw his opportunity and shoved him off into the water below where he got soaking wet. He had to walk around wet and embarrassed for the rest of the day.
The bullies went and told their mom, and all the moms had a big “what happened” meeting. My brother didn’t get in trouble, and was able to get some sweet revenge.
Great story, right? Well…
Here are all the emotions my brother felt in this story:
- The anger at being bullied.
- The fear of getting swung back and forth above the water.
- The helplessness of not being able to do anything to protect himself.
- The pain of being dropped on his back onto the bridge.
- The revenge of shoving the bully in the water.
- The moral authority of feeling right after doing something “wrong.” Mom always told us to “turn the other cheek.” So, getting revenge was “wrong” in her book. But, in this case, my brother didn’t get in trouble for doing something “bad” and pushing the bully into the creek.
You can use stories like this to make more sales.
Now, this story is an extreme example. But, you could use a story from business to connect with your readers and make more sales.
Just go through the book The Seven Basic Plots, and come up with some ideas. Heck even the Wikipedia Page on the book will give you some great ideas.
I’ll wrap up this story with some good news. Eventually, the bullies grew up and became decent people. My brother and one of the boys actually became good friends later on in life.