Everyone keeps predicting we’re gonna have a recession. But, some parts of the economy are already in a recession. Like Facebook™ (Meta.)
Their income dropped 4% year over year in their last earnings report. And my clients are getting a discount on their ad spend.
Cost Per Impression is dropping, down 14% Year over Year. Yes, recessions suck. But, it’s great when your marketing costs drop a bunch. And if the economy gets worse, then costs will drop even more.
So, that’s the Silver Lining in a recession. But, the Media and most people are so focused on the negative in life, that they never talk about this.