I talk to newbie FB advertisers sometimes.
And they all have one big question.
“I want to run ads. But, I don’t know if they’ll be profitable. How can I guarantee they’ll be profitable?”
And I have to tell them the bad news: “You can’t guarantee they’ll be profitable.”
Let’s face it. FB is a competitive marketing space.
I know people who have spent $20,000 on FB Ads without making a profit.
But, you don’t need to do that.
Here is a low-risk way to start advertising without losing tens of thousands of dollars:
#1. Start out testing with a low daily budget of like $50. Test out 2-3 new ads each week and do this for a month. At the end of the month, you’ll find that one ad converted much better than the others. This will give you an advantage.
#2. Test out your best offer possible. Usually, a straight-up offer works the best. I know I’m glossing over this. But, that is the subject of another blog post.
#3. Structure your sales funnel to get email opt-ins in the beginning, so you can build your email list. Unless you sell a one-time impulse product, an email list will bring in revenue for years.
#4. Optimize your back end as much as possible to increase your Average Customer Value. This is the secret to great businesses that can win the marketing competition on Facebook. Because they have a high Average Customer Value, they can afford to lose money for the first 30-60 days.
#5. Keep testing and improving your funnel. If you spend $50 a day for 60 days – and improve your ads and funnel at the same time – you can often create a funnel that works within 60 days.
It takes a lot of time and work to build a high-converting sales funnel. But, once it’s built, it will pay you huge dividends for years. I’ve helped build sales funnels that brought in millions of dollars in revenue.
Unfortunately, it’s not easy. If it was, we’d all be rich.
But, the good news is that you can hire people like me to help you.
Want to discover how that works?
Then click the link below to schedule a quick call and see how it works:
The Million Dollar Ad Guy
About the Author
Ben Curry specializes in helping marketers get more sales from their Facebook™ and Instagram™ Ads WITHOUT increasing costs.
He has created many high-converting Facebook™ Ads that brought in six figures in revenue. A few have brought in over a million dollars in sales each. Many are still running today.
In addition, he has personally managed over $2 Million in ad spend on Facebook. His ad management strategies have generated more sales – while lowering Customer Acquisition Costs – at the same time.