Once your company is established, it gets harder and harder to get sales:
- Audiences wear out on Facebook.
- Your email list stops responding, because they’ve seen your offer before.
- Costs go up.
- Your Ads get fatigued.
- Your Sales Emails get fatigued.
- Your Sales Funnels get fatigued.
- Your Offer(s) start to fatigue.
Fortunately, there’s a solution. Let’s get into it.
Here are two ways to “Reboot” your sales funnel and get sales flowing in again:
Strategy #1. Cloak your core offers with new front end hooks.
Create trip wires, lead magnets, etc that get people into your funnel again. If you’re running webinars, then you simply change out the intro for your webinar and create new front end hooks for it.
(One of my clients did this and 4Xed their sales compared to their basic webinar.)
This will enable you to get a lot more sales from your existing market. (If you want more info on how to do this, then contact me.)
But, eventually that will wear out. Which leads into the next way to scale up sales.
Strategy #2. Change up your front end messaging.
You want to create new ads, sales emails, etc. But, something interesting happens with your messaging. At this point, you have to realize you’re not selling a new opportunity anymore.
Instead, you are selling your prospective customers on giving up on their skepticism, taking another look at your offer, and re-considering it.
Or, you have to sell them on not being apathetic to it and finally deciding to change their life and get started.
This sounds a little bit weird, but this happened every Sunday when I was a kid. We’d go to church and hear the preacher tell us to become more serious about being a “good” Christian. We all knew the basic stuff to be a “good” Christian.
So, the preacher didn’t need to tell us what to do. Instead, they tried to sell us on getting more serious and implementing what we already knew. It’s very interesting to think back on the different ways they tried to do this.
Basically their sermons took two routes:
- Stories of inspiration.
- Stories of fear and judgment. I’m not a big fan of the fear and judgment stuff. So, I wouldn’t recommend it. But, that’s what they did.
Here are two ways you can resell your audience on taking another look at your offers:
#1. Stories of inspiration.
These work great. Use your Client Success Stories and other stories of inspiration to get people to take another look at your offer. You can borrow these stories if needed.
Here are some of the different Ad Frameworks that I’ve used that are inspiring:
- Testimonial Ads that talk about a customer’s success. These work great and convert better than just about any other ad framework.
- Emotional story ads that tell about someone disadvantaged who overcame their disadvantages to achieve great things.
- A “YOYO” Ad that takes the reader from low to high to low to high, and back again. It’s almost a mini sales letter in a quick Facebook Ad. And, it works! It’s been one of my best ads in a very competitive market.
2. Talk about your audience’s pains and fears. But, use these ads sparingly. Even though I’ve created a lot of pain ads that crushed. But, they’ve never been my top winners.
Basically, these Pain Ads/emails take the reader to a bad place 😭 and then offer them a solution. Yes, I know these ads are technically against Facebook’s Rules. But, I’ve had 3-4 clients run these ads successfully – with no compliance problems. These ads scale fast and they convert.
If your offer is worn out and you’d like to “reboot” it so you can get more sales, then I can help. Contact me to schedule a free consultation and we’ll talk about it. I’ve helped reboot many different offers successfully, and can help.
Note. Your business must be making more than $500,000 a year in revenue for me to meet with you.
Leave a Reply